Crystal Park Cantina

2017

Crystal Park Cantina is a small chain of restaurants based in Colorado with a location in Utah. I was tasked with refining the logo by simplifying the font to make signage, menus, and ads more legible. Their original logo contained a total of three colors, and they were interested in minimizing to one color, to print uniforms and merchandise. It was important to the client to simplify the color within the logo, but to maintain a vibrant color theme when it came to the marketing materials, products, and menu design.