Happy Asses

Kombucha, 2018

Happy Asses brews small-batch Kombucha delivered locally in Colorado Springs, CO. The goal was to create a logo and label with a bright and happy disposition to compliment the product's positive benefits. I wanted to use colors that were monochromatic with the beverage, so the consumer can easily distinguish between flavors. With the playfulness of the company name, I was able to create a logomark that could subtly poke fun, while sitting on its own.